Media relations
To promote brand recognition, positive image, and expand the audience of its media influence, the Company undertook close interactions with the leading regional and industrial media in 2024.
Public media events involving the Company’s staff and management were aimed at building a positive and holistic image of the Company, strengthening its business reputation and increasing its publicity capital.
According to the SCAN‑Interfax monitoring system, the total number of materials (printed, electronic, radio, TV) mentioning the Company in 2024 was about 30,000. Social networks recorded about 9,400 messages (including reposts) initiated by the Company.
During the reporting period, the corporate website of Rosseti Kuban, PJSC posted about 560 news articles on the implementation of production and social programmes. The information was also published on the Company’s official social media accounts.
The Company’s most significant activities reflected in the federal and regional media during 2024:
- Implementation of the investment campaign of Rosseti Kuban PJSC — opening of the highly automated Adler, Kudepsta and Pasechnaya 110 kV substations in Sochi after renovation
- Elimination of the consequences of the disaster and rehabilitation of power grid facilities during 2024
- Upgrade of electricity metering systems for household and industrial consumers in the area of responsibility of the Company
- Prevention of illegal placement of FOCLs on overhead transmission line supports within the Company’s area of responsibility
- Prevention of unauthorised electricity consumption and theft of electrical equipment
- Prevention of electrical injuries to third parties at the Company’s facilities
- Other socially oriented and internal projects of Rosseti Kuban PJSC
In 2024, the Company continued to add content to its corporate website and improve its structure in order to comply with standards for the timely disclosure of mandatory and voluntary information in order to ensure maximum transparency.